Projects

Social Media Post

This was a Social Media project I got to be apart of for my Internship this past summer! This video was published on Instagram and Facebook to outline "A day in the life of a TowneBank Intern". With this video I was able to drive 1.56% engagement rate to the companies Instagram page.

To watch "A day in the life of a Townebank Intern", please click the video above, to learn more about me and what I did during my internship!

Virginia Bankers Association

Along with my summer internship, I had the opportunity to collaborate with four other interns to be apart of the Virginia Bankers Association. As part of this experience, we were tasked with developing a capstone project. We chose to focus on highlighting the various departments within TowneBank. To achieve this, we organized a career fair-style event featuring 62 booths, inviting all interns to attend. This gave the interns a chance to participate in a rotation, allowing them to visit each booth and gain insights into the diverse departments within the organization.

Integrated Marketing Communications

In my Integrated Marketing Communications class, I worked with 4 other students to create our marketing portfolio above "Funding the Future". We acted as an ad agency creating a portfolio for a non profit organization here in Rockingham County, Virginia. In our plan we created Customer Personas, Deliverables, and so much more.

To read more about our IMC plan, please click the photo above to load the PDF file!